With the popularity of our famous 100% Pure Coffee Bean Caffeine Eye Cream, our devoted fans demanded a skincare version. Rather than correcting dark circles and de-puffing like the eye cream, the benefits of caffeine for your skin are: 1) Tightening 2) Brightening ~ rather than lightening and suppressing tyrosinase/melanin, the brightening occurs from increased circulation (in the same way your skin would 'brighten' and glow from physical activity) and 3) Caffeine is a UV inhibitor to protect and restore sun damaged skin.